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How to Use OpenAI’s Sora to Elevate Your Video Content

The way AI tools have changed marketing among the business can be seen drastically. There is an increase in the use of video to market a brand, product, or service. According to statistics in video marketing, video will account for an 85% increase in all consumer internet traffic by 2025.

So, there is no denying that video content is king nowadays. Many business owners use short videos or reels to hook the target audience. But how do you make quality videos to engage your audience?

With the development of Sora, the latest video-making AI model is available that you can use to create realistic and imaginative scenes from text instruction. 

Today, in this article, we will delve into how you can create videos with AI Sora. 

What is Sora AI?

Sora is inspired by the Japanese word “Sora”, which means “Sky.” This Open AI text-to-video generator reflects creativity, signifying the word Sky, which means that the Sky is the limit for this tool’s creativity. 

You can use this video-making AI to generate AI videos with real-life scenes mixed with imaginative elements by simply providing text prompts. 

Open AI, the mastermind behind the development of ChatGPT and DALLE-3, develops it. The best feature of this tool is you can take an image and turn it into a video that is 60 seconds long using different characters, camera motion, and persistent and accurate details. 

Moreover, you can also take a short video clip and extend it forward or backwards in time. So, as a business owner, you can use this video-making AI to create stunning and realistic videos to hook your viewers. 

Why is Using Video Marketing Necessary?

So, let’s look at what Wyzowl reports. According to them, about 91% of businesses use video as a marketing tool. 

No matter the type of industry you own, good quality videos are crucial in today’s marketing strategies to appeal to your audience and gain more customers. The pandemic has changed drastically how businesses do marketing, allowing them to engage in more online marketing. 

1. Wider Reach 

As a business owner, you want your videos to reach as many people as possible. And to Statista, average consumers watch 19 hours per week. According to Leap, 73% of consumers prefer to watch short videos to learn about a product or a service.

You would have gained a more comprehensive reach if your business or brand was into video marketing strategies. 

2. Videos Enhance User Experience

According to a report, consumers prefer to watch a video rather than read a long paragraph about the brand or services. So, uploading quality videos can enhance the ability to hook your customers, making them stay on a website longer. 

Moreover, people have a more extended retention period by watching a video rather than reading a paragraph. Using video marketing is a great strategy to use if you are looking to entertain or educate your audience about your audience and your viewers. 

3. Videos Give Personality to Your Website Page 

Are you someone who wants to showcase your brand’s values and personality to your customers?

If you are looking for ways to do it, add videos to your websites to create emotional connections with your audience, enabling them to understand the brand message more authentically. 

4. Improves Your SEO 

Video can improve your website’s SEO ranking and your brand’s online presence. So, to enhance your video rank, follow these tricks. There are: 

  • Your video topic must be descriptive and must include the relevant keywords. 
  • The video should have a detailed description with relevant keyword placement and phrases to provide context for users and search engines. 
  • Video transcripts can be helpful as they make it easier for search engines to crawl and index your video’s content. 

5. Increase Your Shareability

The shareability of your video makes your website increase its reach. If videos are shared on social media channels, they have the potential to go viral and reach millions of users. 

To increase your video shareability, ensure it is visually appealing and engaging. Moreover, you can use the video-making AI tool Sora to create engaging visuals, music, and animation to capture your viewer’s attention. 

Where to Use Video-Making AI Sora for Your Marketing Strategy?

Have you ever thought about using the generated AI video tool Sora to create realistic and imaginative videos?

Take a moment to analyze where you can use these engaging video-to-text generated videos on various social media platforms. 

1. On Social Media Platforms

You can use Sora, a video-making AI, to create visually attractive videos to increase likes, shares, and comments. So, strategically use it and post it on your social media platforms like Threads, YouTube, Instagram, Facebook, TikTok, Snapchat, etc., to engage with your audience. 

You can tap into the current trends or challenges to hook your audience. 

2. Landing Page 

Paying attention to your landing page is another way to garner more views, engagement, and traffic. It shows your online presence. What is better than engaging your audience with stunning and visually attractive videos from text-to-video generator Sora? 

3. Email Marketing 

Reports found that emails with a video have a higher chance of getting a click-through rate of 300% than those that don’t have videos. 

So, use video-making AI Sora to create realistic and imaginative text-to-video to capture your audience’s attention and showcase your brand values and online presence. 

4. Website 

Do you doubt this text about the video generator AI tool Sora?

You should use your website because, according to Google’s reports, there is a 50% higher chance of getting your website pop on the first page of the search engine. 

Practical Prompts Tips to Get Stunning Videos From Text to Video Generator

Here are some valuable tips you can follow to get compelling videos from the AI video-making tool Sora. There are: 

  • Be clear and concise about what you want the text-to-video generator AI Sora to do for you. 
  • Include context to guide the tone, style and direction of the video.
  • Be sure to communicate clearly what exactly you want your visual style to be.
  • Also, make sure you specify the length of your video.
  • If you have any specific scripts or slogans, ensure to include them.
  • Provide the movement or desired action you are looking for. 
  • If you have any reference videos that you want it to be, include those in the prompt.
  • Keep a clear CTA button.
  • Refine and use various variations to refine your videos or texts.
  • Avoid using ambiguity or sarcasm while you are prompting the video-making AI Sora. 

Get Help From Experienced Professional at H1 Tags

To conclude, developing the video-making AI tool Sora has changed how marketing is done for many businesses. It allows better-quality videos to have a better engagement with a targeted audience. 

Today, as more businesses opt for a video marketing strategy, you, too, can learn how to create video content to better your business ROI. 

Moreover, there will be a higher demand for professional video editors and motion graphic designers. So, learn graphic design from H1 Tags, a graphic design course at Pitampura. 

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