With the class 12th results out and the thought of what career to choose becoming intensified, take a moment to reflect on where you see yourself in the next 3-4 years.
We know that trying to choose a career from a bunch of options can be daunting, and with that comes the consideration of how lucrative the industry is. According to the Centre for Monitoring Indian Economy (CMIE) data, the unemployment rate in India stood at 6.8 percent in January 2024.
The good news is that the unemployment rate in India decreased by 1.9 percent in January 2024 in just one month alone, from 8.7 percent in December 2023. The digital marketing industry in India is growing rapidly with the demand for start-ups and famous brands.
According to Goldman Sachs research, the digital marketing industry in India is believed to generate over 9 lakh jobs in 2024 and reach a value of US$160 billion by 2025.
However, the question arises: Is pursuing a career in digital marketing after 12th grade a lucrative path?
Let’s delve in!
What is Digital Marketing?
With the launch of the World Wide Web in 1989, the path to the emergence of online marketing began. Many businesses are opting for online websites, and advancements in email marketing and the introduction of social media channels are sparking growth in digital marketing.
Unlike traditional marketing, online advertising involves promoting your products or services on digital channels such as websites, social media, search engines, email, and mobile apps.
Digital marketing uses online platforms to reach and engage with target audiences, using strategies like SEO, content marketing, social media marketing, and paid advertising. Moreover, it allows precise targeting, real-time data analysis, and personalised customer experiences, making it a powerful tool for businesses to increase brand awareness, drive traffic, and boost sales in the digital age.
Importance of Choosing a Digital Marketing Career in 2024
Choosing a digital marketing career in 2024 in India holds immense significance because there were 751.5 million internet users at the beginning of 2024 with an internet penetration of 52.4%. As internet penetration and smartphone usage continue to soar, businesses increasingly rely on digital platforms to reach their target audience.
This means there will be a robust demand for skilled digital marketers who can navigate the complexities of online marketing with better online strategies.
How can you navigate that and become a sought-after digital marketing expert?
All you have to do is enroll in the best online digital marketing course in Delhi!
Another primary reason for pursuing a digital marketing career in Delhi is the vast array of opportunities it presents. You might have realised how industries from different sectors, including e-commerce, finance, healthcare, and education, are investing heavily in digital marketing services to enhance their online presence and drive customer engagement.
So, what does it mean?
There will be many job roles, from social media managers to SEO specialists to content marketers and digital strategists.
Furthermore, if you are looking for more flexibility and lucrative earnings, then digital marketing is the one! Here, you get the chance to work remotely, work as a freelancer, and achieve a work-life balance as a professional while still pursuing diverse projects.
Sounds like you?
You better get yourself enrolled in a digital marketing course in Pitampura!
Additionally, the continuous evolution of digital marketing tools and techniques provides a range of scope for learning and growth, ensuring that your skills remain relevant to the current trends.
In 2024, India’s digital economy is set to expand further, driven by government initiatives like Pradhan Mantri Grameen Digital Saksharta Abhiyan (PMGDISHA) to provide digital literacy in rural areas.
So, the importance of choosing a digital marketing career is that it promises stability, career advancement, and the chance to be at the forefront of a dynamic industry.
Top 5 Benefits of Learning a Digital Marketing Skills in Delhi
Here are the top benefits of learning digital marketing skills in India:
1. High Demand for a Digital Marketing Expert
According to Statista, the global digital ad expenditure in 2023 was $626.86 billion. The digital ad market in India is expected to exceed $5 billion by the end of 2024. This surge highlights the growing demand for skilled digital marketers, significantly driving their salaries.
2. Competitive Salary Package
If you gain digital marketing skills like SEO, SMM, PPC, SEM, content marketing, and email marketing, you may be eligible for a high salary package.
The Ambition Box reveals this about the salary for digital marketers in India:
Digital Marketing Specialist: 4.6 LPA
SEO Manager: 9.0 LPA
Social Media Manager: 4.4 LPA
Content Manager: 11.0 LPA
Email Marketing Specialist: 4.1 LPA
Experienced professionals earn these figures, with expected increases in the future.
3. Opportunity for Remote Jobs
Digital marketing offers vast flexibility and numerous remote job opportunities. To find remote jobs, use platforms like LinkedIn, Fiverr, and Upwork to find roles matching your skills.
4. Diverse Job Profiles
Learn digital marketing skills. This multifaceted field includes SEO, PPC, copywriting, influencer marketing, and numerous high-paying skills in 2024. However, to become a sought-after digital marketing expert, gain experience, identify your interests, and pursue roles like Digital Marketing Manager or Brand Manager.
5. Ever-Growing Industry
As technology advances, the digital marketing industry evolves, too. Soon, every business, regardless of size, will leverage its digital power. Consequently, the demand for skilled digital marketers will rise. So, it’s vital to master digital marketing skills and stay abreast of industry trends.
Changing the Future: Choose H1 Tags Digital Marketing Course in Pitampura
Today, if you want to make a lucrative career, it is crucial to learn digital marketing skills. But how?
One of the leading schools of digital marketing in Delhi is H1 Tags, providing the best digital marketing course for students who want to learn the skills of online marketing. The digital marketing course designed at H1 Tags is to help you advance your career.
Here, you will gain the benefits such as paid internships starting from the first month, comprehensive job assistance, and access to over 50 industry-standard tools, experienced trainers, ensuring you gain practical as well as valuable skills.
Moreover, there are flexible batch options, including regular, online, weekend, and Sunday classes, that cater to all schedules, making it convenient for everyone who wants to pursue the best online marketing courses.
Are you looking for digital marketing courses after class 12th?
Get enrolled in H1 Tags’ digital marketing course with placement opportunities in Pitampura, Delhi.
FAQs
1. Can I take a digital marketing course after the 12th?
Yes, you can study a digital marketing course after class 12th. Many digital marketing courses at H1 Tags are designed to help you gain the necessary skills to succeed in the digital marketing world. So, choose a course that offers comprehensive knowledge and practical skills in online advertising.
2. Who is eligible for a digital marketing course?
The digital marketing course at H1 Tags is open to everyone, regardless of their career stage. So, you can attend the online marketing courses whether you are a housewife, graduate, class 12th student, business owner, entrepreneur, or professional seeking skill enhancement. Above all, these courses cater to all aspiring learners.
3. Is digital marketing a good career?
Yes, digital marketing is a good career. It offers diverse opportunities across industries, providing potential growth. Moreover, the increasing importance of online presence for businesses increases the demand for skilled digital marketers.
4. Can I get a job after completing the digital marketing course?
Yes, you can secure a job after completing the digital marketing course. Here, at H1 Tags, we offer a paid internship from the first month as well as comprehensive placement assistance, ensuring you gain practical experience and support to start a successful digital marketing career after class 12th.
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