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Digital Marketing Trends Shaping the Future of Marketing 2024

Digital Marketing Trends

According to EMR, India’s digital marketing market size in 2023 was around USD 5.15 billion and is expected to grow at a CAGR of 30.2% by 2024-2032, reaching a value of USD 55.37 billion by 2032.

The digital advertising industry is an ever-growing sector where people and businesses can reap the benefits, offering many opportunities. So, to stay ahead, you must monitor what is trending right now. 

The question is, what are the online trends that are going on right now? To learn more about it, let’s delve in-depth! 

What are digital marketing trends?

Online advertising trends represent crucial shifts in strategies, techniques, consumer preferences, and technologies, influencing how marketers, business people, and SEOs should engage with their audience. Thus, these trends guide changes in marketing practices to stay practical and relevant in the digital world. 

Top 5 Digital Marketing Trends to Follow This 2024

Here, we will look in depth at the latest digital marketing trends to leverage if you want to stay competitive, engage audiences, and drive growth.

1. Using Artificial Intelligence

According to the Social Index, 80% of marketers see the positive impact of AI on their work in 2023. It indicates that there is a rapid adoption of AI in marketing. 

As AI tools advance, adoption in online advertising is increasing. About 35% of global companies use AI in their business.

Today, the emergence of Artificial intelligence is a game changer in online marketing, providing opportunities for businesses and people globally. AI-driven algorithms allow brands to analyse consumer data, predict preferences, and customise the content according to their client’s tastes with remarkable precision. 

According to Hootsuite, interest in learning AI has increased by 550% from 2022 to 2023. So, in 2024, the extent to which an organisation plans to use AI for customer support activities will increase by 318%.  

Some of the most go-to AI tools used by marketers and people in business in India are ChatGPT 4o, Google Bard, Chatsonic, Midjourney, DALL-E 3, Hubspot Free AI Content Writer Tool, Canva, Designs.AI, Copyleaks, etc.

So, by using machine learning and natural language processing, marketers can craft hyper-targeted messages that resonate deeply with each audience member. 

2. Dominance of Short Video 

trends in digital marketing

The latest digital marketing trends show that over 50% of social media marketers use short-form videos. 

According to Wyzowl’s report, video marketing is essential because about 91% of businesses use it, 96% saw an increased understanding after watching a video, 91% report more traffic, and 89% find it convinces purchases, especially for software (79%).

Short video formats are the digital marketing trends because short-form video content is highly shareable, digestible, and viral. Moreover, it enables brands to connect creatively and authentically with broad audiences, making it a vital element of digital marketing strategies.

Also Read: How to Start a Career in Digital Marketing After 12th

3. Building Trust Through User-Generated Content

According to a Maketsplash survey on UGC in 2023, 69.08% of marketers recognise the impact of user-generated content (UGC) in digital marketing. It is believed to set a 2024 digital marketing trend by user content because it enhances brand trust and engagement to create authentic stories that resonate with their audience. 

Consequently, by focusing on user-generated content, brands can build organic trust and increase customer engagement and loyalty.

Here, you can use poll questions for engagement like “This or That, would you rather,” Ask me anything, etc, which can be a great way to connect with your audiences. 

4. Leveraging the Voice Search Optimisation 

Are you questioning how voice search will be a current digital marketing trend?

There are more than one billion voice searches every month, and as a business or marketer, you should want to take advantage of that. 

Unlike traditional text-based searches, voice queries increasingly accommodate voice-activated assistants like Siri and Alexa. So, as marketers, you must optimise content with natural language and long-tail keywords to align with how people speak. 

However, you need to understand the tips and tricks you need to focus on to understand exactly what your user intent is and accordingly deliver concise, relevant answers, enhancing visibility in voice search results and improving overall search engine rankings.

5. Show Behind the Scenes

“Behind the scenes” content is a digital marketing trend because it humanises brands and shows transparency. 

Do not just upload video trends or any video; share glimpses of what you did, product creation, and team dynamics, allowing brands to build deeper connections with their audience. 

Moreover, authenticity enhances trust and relatability, making your customers feel more involved and loyal. Also, behind-the-scenes content often sparks curiosity and engagement among viewers, providing a unique perspective that differentiates brands from competitors.

How to Stay Ahead in This Advanced Digital Marketing Landscape

The digital marketing landscape of 2024 shows significant trends and evolutions, offering challenges and opportunities. 

To succeed, you have to understand the ongoing digital marketing trends and integrate them into your marketing strategies. This will enable your business to effectively engage your audience and stay competitive.

Moreover, opting for a career in digital marketing in 2024 is a promising career for students, graduates, and professionals looking to upgrade their skills, business people, homemakers, etc. It is a great option to start a passive income generation through the use of digital marketing. 

Are you looking for the top digital marketing institute to learn digital marketing courses in Pitampura?

H1 Tags, a school of digital marketing in Delhi, is a great start. As a student, you will learn essential advanced digital marketing strategies to help you advance in your career. 

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