Digital Marketing

Freshers Roadmap to a Successful Career in Digital Marketing

Successful Career in Digital Marketing

There is an increasing number of internet users in India. And now, due to the growing demand for businesses to have a solid online presence, there is a surge in demand for skilled digital marketers. With the increasing demand, there is a huge opportunity as well, but to fulfill the demands of businesses and the market’s competitiveness, you need to master digital marketing from scratch! 

This is the ultimate beginner’s guide to digital marketing for individuals who want online advertising. So, whether you are a beginner, a housewife, a professional looking to learn new skills or even a business owner, this guide will help you build a successful career in digital marketing. 

Learning how online advertising works through digital marketing courses will help to gain the skills you need as a beginner. Let’s find out how H1 Tags, one of the leading digital marketing institutes, can help you in your career journey. 

The Scope of Digital Marketing in India 

In India, there are more than 820 million active internet users, and the compound annual growth rate (CAGR) of the digital marketing market in India is 27.42%. It is expected to reach INR 539 billion by 2024. 

There is a wide number of active internet users in India, and more users are witnessed from rural India. This huge surge in the use of the internet made companies leverage online marketing as a very crucial thing when it comes to wider reach, higher ROI, and a good connection with customers.

According to Goldman Sachs, the Indian digital marketing industry in the future is going to be worth US $ 160 million by 2025.  It is due to the fact that today, online advertising is one of the fastest-growing industries with a growth rate of 25% to 30% per year. 

In fact, it led to an increase in job opportunities for skilled individuals. So, learning about this sector through a course at H1 Tags will help secure digital marketing jobs for freshers as well. 

How to Start a Successful Career in Digital Marketing 2024

When it comes to careers, we all want to have a good and secure career that will help us earn a good living. For a beginner, securing a high-paying job can be challenging. However, with the right skills and knowledge through a digital marketing course at H1 Tags. Here are some of the effective ways you can start a career in digital marketing immediately.

1. Understanding the Basics of Digital Marketing 

It’s essential to understand that if you are looking to have a successful career in digital marketing, you need to understand the fundamentals of online advertisement.  Understanding the core concepts and elements will help you prepare for the right digital marketing career path. 

Through our foundation course, you can learn how online advertising helps businesses reach the target audience and an engagement. This 12-week course will help you build effective marketing funnels and give you a better understanding of SEO and how it can help the website on the SERPs. Also, you will learn all the basics of SMM, SMO, SEM, email marketing, Google Analytics, etc. 

Enrolling in digital marketing courses or gaining a certificate course in online marketing from one of the leading digital marketing institutes like H1 Tags to assist you in building a successful career in digital marketing. 

2. Know What You Want 

When it comes to the digital marketing career path, the good news is there are a lot of subfields and niches allowing you to choose the right career path for yourself.  First, understand your strengths and interests and accordingly start a career in digital marketing that is in alignment with your goals and wants. 

If you are thinking about how to become a digital marketer as a fresher, you can enroll at H1 Tags to learn the relevant skills and knowledge to help you choose the ideal career choice. Various professions in digital marketing include digital marketer, SEO specialist, content marketing, PPC advertising, social media management, email marketing, and many more. 

3. Work as an Intern

Having theoretical knowledge may only help you a little, but equipping yourself with the right skills and experience will help you in securing a successful career in digital marketing. It is because working as an intern provides firsthand experience and professional growth as well as an opportunity to help you grow personally. 

Moreover, as an intern, you are exposed to real-life projects, enhancing your ability and skills to showcase them on your resume, increasing the chance of getting a high-paying job. H1 Tags provides you with a paid internship during your courses, allowing you to earn and learn simultaneously. 

Our dedicated, skilled trainers will assist you in your internship to ensure you get the best out of it. Ensure you clear all the doubts from trainers to advance your career. 

4. Make a Portfolio and Keep Updating Your Skills 

Once you have completed your digital marketing courses and paid internship, update your portfolio to increase your chances of getting hired. Include your work achievements, case studies, successful marketing campaigns and strategies, and measurable metrics you have attained. 

Always remember that your employer or recruiter will judge you by the cover and your resume and portfolio are the face of your career life, leaving a lasting impression on your recruiter’s mind. 

Also, always stay updated with the current trends, algorithms, tools, technologies, etc, of the relevant industries and try to build a good network through LinkedIn and other platforms.  

Why You Should Choose a Digital Marketing Career in 2024?

Digital Marketing Career Path

Here are some of the top reasons why you should choose a digital marketing career path is because:

  1. The world of digital marketing is continuously evolving, and there will always be a surge in the demand for skilled professionals who can help these businesses grow. 
  2. Learning digital marketing means you can be multi-skilled in various subfields like SEO, SMM, Email marketing, PPC, etc. 
  3. It is a data-driven decision-making process where you will be collecting data to track and analyze where your marketing campaigns and strategies are performing, helping you to make real-time decisions with it. 
  4. This field always has constant learning, allowing you to learn and stay updated on the top industry trends. 
  5. Digital marketing greatly impacts how the business or brand is perceived in the audience’s mind, increasing sales and revenues. 
  6. It can help you to have a global reach and engagement from different cultures and markets. 

Also Read: Top Skills Needed for Digital Marketing in 2024

Various Digital Marketing Jobs for Freshers

Are you questioning how to become a digital marketer as a fresher? If so, here are some of the digital marketing jobs for freshers:

  1. Digital Marketing Executive
  2. Social Media Executive
  3. Email Marketing Executive
  4. Graphic Designer
  5. Data Analyst Executive
  6. Content Strategist Executive
  7. Junior Copywriter
  8. Junior Content Writer
  9. SEO Executive
  10. PPC Specialist 


These are the beginner’s guide to digital marketing if you are looking at how to build a successful career in digital marketing. The scope of digital marketing is constantly evolving, leading many businesses to compete for a stronger online presence. As a result, there will be a paramount need for skilled digital marketers who can fulfill the needs of companies to have strong online presence, engagement, and ROI. 

If you are looking to upgrade yourself with the right skills and knowledge about the world of online advertising, enrolling in the digital marketing and graphic design courses at H1 Tags will help you! 

H1 Tags is a leading Digital Marketing institution in Delhi, providing various courses in digital marketing, graphic design, job-oriented programs, money-making courses, and dropshipping courses. We are here to assist you with the right skills and knowledge to land your dream job or even passive income through the use of digital. We take pride in our work, where over 1000+ students have secured a job through our placement assistance. Take the charge to start a successful digital marketing career path by enrolling in our digital marketing courses! 


1. Is digital marketing a good career?

Yes! Taking up digital marketing as your career path can be a good career choice because the need for a strong online presence among businesses is surging with new tools and technologies emerging. There is a wide scope of jobs plus skills to master in this field. Having the knowledge and skills in online marketing will help you to advance in your career, allowing you to secure a high-paying job plus earn passively as well. 

2. How to be successful in a marketing career?

If you are looking to build a successful career in digital marketing, here are a few smart tips that will help you to be successful in your career as a marketer.

  1. Place yourself in your customer’s shoes.
  2. Complete those hard and big projects first, then move to the small tasks later.
  3. Collect data to have a clear understanding of what your audiences want.
  4. Keep updating yourself with the current trends and news.
  5. Update yourself about your competitors.
  6. Build connections with your customers.

3. What is the highest-paid job in digital marketing?

One of the highest-paid jobs in the digital marketing career path is the Chief Marketing Manager/officer in India, with an average salary range of about ₹ 12.0 Lakhs to ₹ 101.0 Lakhs. (source from Ambition box)

4. What is the highest-paid digital marketing skill?

The highest-paid digital marketing skill is data analytics. Today, there is about a 45 per cent increase in the demand for data analyst, leading many businesses to look for someone who can interpret the data and apply insights to optimise their marketing campaigns. 

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