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10 Top Tools for Digital Marketing: Every Beginner Should Learn

Top Tools for Digital Marketing

We are here to tell you what nobody dares to say to you on why every beginner should learn these top 10 essential digital marketing tools. 

Have you ever imagined that one day, businesses will be marketing their products or services online, changing the way customers interact?

No doubt, with the drastic change and new technological advances, companies in India and globally are in high demand for skilled digital marketers. 

However, the question is how to stand out from the other job seekers.

Let’s be honest: if you want to get into a high-paying job or in a company, you have to be a skilled professional, not just theoretically, but also know all these top digital marketing tools. 

So, today, we will be delving into some of the top tools for digital marketing that every beginner or starter should learn.

Here are some of the top 10 digital marketing tools to learn as a beginner to increase your chances of getting a better job. 

Let’s delve in! 

1. Ahrefs 

As a beginner, you might be thinking, why should I learn Ahrefs?

Here’s the catch! 

Ahrefs offers a vast amount of data and features that are helpful for you as a beginner, allowing you to identify and address any SEO issues, find relevant keywords, and have a better understanding of where your backlink profile stands. 

Suppose you are stuck trying to navigate and find information related to SEO, keywords, auditing, etc. In that case, you can use Ahrefs, one of the top tools for digital marketing, to navigate and find the information you are looking for.

And if you need any help, don’t be afraid to ask for help from more experienced users when you are stuck. 

2. Yoast 

Imagine finding out what your readers are looking forward to reading it. As a beginner, you should master digital marketing tools like Yoast if you want to master SEO. 


This is because Yoast is considered one of the top online marketing tools for beginners in SEO who are new to WordPress and are looking to optimise their content and readability and boost organic traffic. 

 So, a better understanding of how Yoast works means the ability to boost your site’s visibility and traffic through exceptional digital marketing strategies.

3. Trello 

When it comes to keeping track of your online advertisement projects, to-do lists, and achievements as a beginner, Trello is the answer for you! 

Trello is a content management tool that allows you to brainstorm and strategise content that you schedule to publish. Moreover, it provides a platform where you can easily assign tasks to multiple people at a time, providing a visual image of who is responsible for all the functions, like writing, editing, or adding CTA. 

The best part about using online marketing tools like Trello as a beginner is it allows you to create deadlines and assign topics to specific teams. 

4. Google Adwords 

Are you looking to hit the jackpot of what exactly your customers or potential customers are looking for?

Learning how to use Google AdWords allows you to leverage features like keyword planner to research the keywords you want to include in your ads or content. Moreover, you can keep a tap on how much of your budget you want to include in your ads, helping you attract high-intent visitors.

Google AdWords allows you to advertise on Google’s search results pages using a pay-per-click or pay-per-call model. It includes a Keyword Planner for research and budget caps and helps attract high-intent visitors by bidding on specific keywords to appear at the top.

5. Google Analytics 

If you are not learning the top digital marketing tools as a newbie, it can be daunting. 

That’s why it is essential to learn tools like Google Analytics, which can be a game-changer in how you market your products or services.  


Because it helps you understand your website’s traffic, track user behaviour, and measure the success of your marketing efforts. Plus, it’s user-friendly and provides valuable insights where you can grow your online presence effectively.

6. Hootsuite

One of the top tools for digital marketing as a beginner is Hootsuite. 

So, learning such tools is essential if you are looking to master social media management. By using Hootsuite, you can get your scheduled posts, monitor multiple social media accounts, and analyse performance from one dashboard, making it easy to stay organised and practical in your social media strategy.

7. MailChimp

Are you still questioning why you should learn some of these digital marketing tools?

If you are a beginner or fresher and are still questioning why you should learn these top digital marketing tools, here is the answer. 

As a newbie, learning MailChimp allows you to manage your email marketing and social media advertising effortlessly. In addition, it is a beginner-friendly tool that will enable you to create templates, automate, and get detailed analytics, helping you to build professional emails. 

Also, it nurtures your audience, helping your business/ services grow with ease.

8. Pixpa

As a beginner, learning the most essential digital marketing tools like Pixpa can be a smart move! 

The question that you mostly ask is why.

Well, the answer is that Pixpa is user-friendly and is perfect for creating stunning websites, portfolios, and online stores without you having to be thorough with any coding skills. 

Another advantage is that Pixpa offers customisable templates and built-in tools that make it easy to showcase your creativity and grow your online presence.

9. BuzzSumo

One of the top tools for digital marketing is BuzzSumo, which is perfect for beginners who want to excel in content marketing. 

By using this tool, you can discover trending topics, analyse top-performing content, identify key influencers, and track competitor activity, making it easier to create engaging content that resonates with your audience.

10. HubSpot

If you are looking to advance in your career, you should be able to articulate strategies and know how to use digital marketing tools like a pro. 

Out of these top tools for digital marketing, HubSpot is one of the most popular tools that offers a comprehensive suite of marketing, sales, and customer service. 

So, it is an all-in-one platform that allows you to manage leads, automate tasks, and analyse results, making your marketing efforts more efficient and effective.

Why You Should Learn Top Tools for Digital Marketing From Professional Trainers

Whoever is excelling today starts with a small step. So, if you are looking to advance in your career as a digital marketer, it means dedicating your time and efforts to learning online marketing tools as a beginner. 

If you need clarification about how and where to begin in the first place, connect with experts who will help you through. There are dedicated professional digital marketing trainers who will help you master these essential marketing tools like a pro. 

Where do you get the help you need?

We know there are dozens of digital marketing institutes in Delhi providing some of the best digital marketing courses. However, you need to find the right institute that aligns with your interests and is ready to help you learn as you go ahead with your career. 

One such leading digital marketing institute in Delhi is H1 Tags! 

H1 Tags is one of the top digital marketing institutes in Pitampura, and it has already imparted knowledge of online advertising to 10,000+ students who are now doing great in their careers. We have a dedicated team of trainers who are here to ensure you learn both theory and practical through interactive and practical classes. Moreover, a great way to learn is through an internship. As an intern, you get the chance to learn through real projects while getting paid from the first month itself. 

That’s it?

Well, no! 

You will be exposed to a lot of things like interactive one-on-one sessions with your trainers, mock interviews, and placement assistance, with the chance to learn these top tools for digital marketing. Moreover, learn how to make money online and want to learn digital marketing from the basic to the advanced level?

Enroll in our digital marketing course and check out our curriculum and what are the other advantages we provide in our courses. 

Also Read: 10 Reasons Why a Digital Marketing Career is Ideal for 12th Pass Students


1. What are digital marketing tools?

There are software and platforms that you can use to plan, execute, and analyse digital marketing campaigns. Moreover, these top tools of digital marketing are to help you with SEO, social media management, email marketing, content creation, and performance analytics.

2. What are the benefits of using top digital marketing tools?

The use of top digital marketing tools enhances efficiency, provides valuable insights, automates repetitive tasks, improves targeting, and tracks campaign performance, leading you to make better decisions and optimise marketing strategies.

3. What is the most popular marketing tool?

Google Analytics is the most popular marketing tool. This GA offers comprehensive insights into website traffic, user behaviour, and conversion tracking, helping you, as a beginner, to optimise your online strategies effectively.

4. What are the types of digital marketing tools?

The different types of digital marketing tools include:-

  • SEO tools (like Ahrefs).
  • Social media management tools (like Hootsuite).
  • Email marketing tools (like Mailchimp).
  • Analytics tools (like Google Analytics).
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