According to a Forbes report, digital marketing is set to become one of the most high-paying jobs in 2024. However, in another report from Livemint, more essential skills need to be developed among the youth. A huge portion of the Indian youth lack basic digital literacy skills, which play a crucial role in hindering their chance of getting employed.
Today, traditional marketing doesn’t hold the same value as digital marketing. It is one of the fastest-growing industries, offering various job opportunities for individuals who have the right skill sets. So, if you are a class 12th passed-out student, enrolling in a digital marketing course would be a great choice of career, allowing you to become a digital marketing pro.
In this blog, we will delve in-depth into why digital marketing matters, how to become a digital marketer, the proper guide, and the future of digital marketing.
Why Digital Marketing Matters in 2024
The online industry is expected to grow at a rate of 13.6% over the next decade, reaching $1.3 trillion by 2033. As of January 2024, India has 751.5 million internet users, with a 52.4% penetration rate. According to Kepios analysis, internet users in India increased by 19 million (+2.6 per cent) between January 2023 and January 2024.
With the growing number of internet and mobile users, more individuals rely on online channels for information, shopping, and entertainment. This shift drives many business owners to reach their target audience through digital marketing. Compared to traditional marketing, online marketing is more effective due to personalisation and data-driven strategies. It offers precise targeting, real-time analytics, and cost-effective methods, ensuring higher ROI.
Today, people spend more than 9 hours on digital platforms daily, prompting businesses to leverage online advertising.
If you want to become a Digital Marketing Pro, enroll in the best digital marketing course at H1 Tags, the leading digital marketing institute in Delhi, NCR. This will set you on the right digital marketing roadmap, ensuring you understand why digital marketing matters and how to leverage its future potential.
Digital Marketing Pro: 6 Digital Marketing Step-by-Step Guide To Do After Cl-12th
How do you become a digital marketer in Delhi?
Well, there are several ways to become a sought-after marketer. So, these are the steps on how to secure your future after completing your class-12th.
1. Enrolling in an Online Digital Marketing Course
If you are looking to become a professional digital marketer, one of the first steps to take after completing your CL-12th is to enroll in a digital marketing certificate course. Enrolling in a course allows you to learn the basics of how digital marketing works, covering various topics like SEO, PPC, Analytics, SMM, AI tools, and email marketing, giving you a comprehensive understanding of the market.
2. Staying Updated
The digital marketing landscape is constantly evolving, and if you want to become a Digital Marketing Pro, you need to stay updated on the latest trends and technologies.
So, stay updated with the industry blogs, attend webinars, and join professional networks. Understanding the emerging trends will help you stay ahead of the curve and adapt to changes quickly.
3. Build a Strong Online Presence
As an aspiring digital marketer, your online presence is your portfolio. So, create a professional website or blog to showcase your skills, projects, and achievements. Then, optimise your LinkedIn profile and engage with industry professionals.
So, a strong online presence not only demonstrates your expertise but also helps you network and find job opportunities.
4. Work as an Intern
Gaining practical experience as an intern is one of the crucial steps in the Digital Marketing Roadmap. It provides hands-on exposure to real-world projects, allowing you to apply theoretical knowledge.
Doing an internship will help you understand the Future of Digital Marketing, build a professional network, and develop essential skills. Gaining experience is invaluable if you are wondering How to Become a Digital Marketer in today’s competitive landscape.
5. Connect With a Professional Digital Marketing Trainer
Connecting with a professional digital marketing trainer offers personalised guidance and industry insights, accelerating your journey on the Digital Marketing Roadmap. Trainers help you to navigate the complexities of the field.
Many of the business and brand futures in digital marketing are to personalise your experience to ensure you stay updated with the latest trends and best practices, which is crucial for aspiring Digital Marketing Pros.
6. Get Certified
Earning a Digital Marketing Certification allows you to validate your skills and knowledge, positioning you as a competent professional in the field. Moreover, a certification is a vital component of the Digital Marketing Roadmap, enhancing your credibility and employability.
If you are looking to become a digital marketing pro, showcase your commitment to staying current with the Future of Digital Marketing by learning the top trends and tools, reinforcing Why Digital Marketing Matters in achieving career success.
The Future of Digital Marketing
Today, new tools and platforms are emerging, giving marketers the opportunities to connect with their target audience. The future of digital marketing is to increase personalisation and reach customers in new ways.
If you want to become a digital marketer pro, you have to keep an eye on the future of online advertisement.
1. Artificial Intelligence
Goldman Sachs predicts that AI has the potential to boost the global GDP by nearly $7 trillion. Some of the big global brands like Amazon, Nike, and Starbucks are already using AI in their marketing strategy.
Using AI provides brands or businesses with efficiency and productivity, enhancing customer experience and allowing smarter decision-making. Moreover, AI is more budget-friendly, innovative, and has a competitive advantage.
2. Augmented Reality
According to Think with Google, more than one-third of Gen Z will be using augmented reality for shopping by 2025.
So, if you are looking to become a digital marketing pro, learn the latest tools and technology. Most advertisers use AR to enhance product visualisation using virtual try-ons to improve the shopping experience. Moreover, using AR enhances brand storytelling.
Become a Certified Digital Marketing Pro with Digital Marketing Certificate Course
With the CL-12th results out, it’s time to take into consideration how you envision your career in the future to be. Do you want to become a digital marketing pro but don’t know how to become a digital marketer?
Well, you can do so by enrolling in the digital marketing course at H1 Tags, from learning the basics to the advanced course. H1 Tags is one of the best digital marketing institutes in Delhi, providing digital marketing courses under skillful trainers who will help you gain theoretical and practical skills.
Today, H1 Tags is one of the leading digital marketing institutes that provides students with paid internships with 50+ modules and AI tools.
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FAQs
1. What is a digital marketing pro?
A digital marketing pro is an expert skilled in utilising digital channels like social media, SEO, email, and content marketing to drive brand awareness, engagement, and conversions for businesses.
2. What is the future of digital marketing in 2030?
By 2030, digital marketing will be heavily influenced by advanced AI, personalised customer experiences, immersive technologies like AR/VR, and data-driven strategies, making it more integrated and efficient in reaching target audiences.
3. Why is digital marketing so important now?
Digital marketing is crucial because it allows businesses to reach a global audience, provides precise targeting, offers real-time analytics, and delivers a high return on investment compared to traditional marketing methods.
4. Is getting a digital marketing certificate worth it?
Yes, obtaining a digital marketing certificate enhances your credibility, provides updated industry knowledge, and increases job opportunities, making you more competitive in the job market.
5. What is required to become a digital marketer?
To become a digital marketer, you need a strong understanding of digital channels, analytical skills, creativity, knowledge of marketing tools, and relevant certifications or experience in areas like SEO, content, and social media marketing.