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The Best Time To Post On Instagram In 2024

best time to post on instagram

Are you struggling to get a higher reach and rate of engagement this 2024 on Instagram?

It means, understanding how the Instagram algorithm works right?

Well, according to Forbes 2023, Instagram is the most used social media platform in India with about 74.40% of the Internet users scrolling it. In India, there are about 516.92 million active users in 2023 alone. 

As of Statista, there are about 362 million Instagram users in India as of January 2024. 

With many users out there, you might fall back when you are not playing according to the rules. So, let’s understand when is the best time to post on Instagram for a better engagement rate and reach. 

Let’s get started! 

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Understanding How Instagram Algorithm Works 

It’s what Instagram claims! 

Every component of the Instagram app has its algorithm and is different from the Feed Page algorithm to the Explore Page. It works according to how users interact with each page. 

In simple terms, the Instagram algorithm works based on looking into the interests and behaviour of the users while using the platform and about the content like reels, feed posts, and stories, then using this information to provide the content the users are looking for. 

One of the top reasons for Instagram’s algorithm is to make the user experience as good as possible. 

The overall algorithm that Instagram follows 

1. Connection Between the Creator and the Viewer

Do you follow each other or have frequent interactions?

Then, you have a higher chance of getting fresh posts or stories from them.

2. Relevancy 

Every content is scaled by Instagram according to how relevant it is to the popular themes. 

3. Interest 

Instagram provides your explore pages with posts or stories by looking at your interests then, according Instagram shows that type of content. 

How to Find the Best Time to Post on Instagram in India?

Well, there is no specific thing like the best time to post on Instagram, however, there are certain tips and tricks on how you can boost your engagement rate and reach.

So, here is a breakdown to help you optimise your posting schedule according to the Indian audience. 

1. Understanding User Behavior

According to Backlinko, of 5.3 billion active Internet users about 37.74% regularly access Instagram. So, that means understanding your user’s behaviour accordingly. 

What is the work schedule in India?

In India, mostly it follows a standard office time of 9 AM to 6 PM.So, it means taking into account the timetable and understanding when your audience uses the social media platform the most. This translates to potential engagement like in the morning around 9 AM, during breaks – lunchtime around 2 PM and tea breaks around 4:30 PM. You can grab this opportunity to increase your reach.  

2. General Posting 

Best time to post on instagram

If you are posting on weekdays, it is observed that around 9 AM to 3 PM, there is a consistent engagement during these times on weekdays. As an Instagram user, when do you use Instagram?

Well, while you travel to your office or on work breaks or after your work schedule right? 

Likewise, understanding your audience’s behaviour to post stories or reels on Instagram. 

3. Beyond the Averages:

So, tailor your posting times according to your niche. For example, media and entertainment brands might see better traction during prime office hours while educational content might resonate better in the evenings.

4. Tools and Analytics 

Utilise the tool and analytics to gain insights into your Instagram audience’s activity. You can check up on which days and times your specific posts garner the most views and engagement. Also, based on location, many tools offer better audience insights as well. So, make used of the data to refine your posting strategy.

5. Beyond Timing

If you are a content creator/social media manager/executive, always keep in mind, that timing is just one piece of the puzzle. Here are some additional factors to consider when you are looking into when is the best time to post on Instagram:

How engaging is your content is crucial when you are looking for an engagement rate and better reach. So, what you can do is ensure you are posting visually appealing content that your target audience resonates.

Ask yourself, do you write hooking captions? Well, it is crucial to write compelling captions that spark conversation and encourage interaction. Also, use relevant hashtags to increase discoverability.

When it comes to a better engagement rate, making use of Instagram stories for real-time engagement is crucial. What you can do is post the behind-the-scenes glimpses, host interactive polls, and utilise the “close friends” feature for a more intimate touch.

Ensure you are posting reels, stories, and posts daily to keep your audience engaged and hooked. What you can do is experiment with different times and days to find what works for you.

6. Specific Considerations

When it comes to the best time to post on Instagram for a higher engagement rate and reach, ensure you are paying attention to the significance of the date and the day. Look out for any festivals and holidays coming up and accordingly make reels, posts, or stories according to it. When posting, pay attention to the specific time and location and accordingly adjust to the user’s behaviour.

How to Find The Best Time to Post on Instagram in India 

If you are looking to increase your engagement rate and reach, here are some things you can keep in mind! 

There are: 

1. Sleepy Scrollers (7 AM – 9 AM)

People wake up early in the morning and reach out for their phones to just scroll a post, reels or stories on Instagram. So, catch your followers with your posts to scroll while they are still bleary-eyed.

2. Lunchtime (11 AM – 1 PM)

After a stressful day at work, people want to entertain their mind with funny content. So, feed their double hunger with a post that will make them laugh.

3. Afternoon Escape (2 PM – 4 PM)

Work can be hectic and meetings can be boring. So, come up with a post that offers a welcome distraction during the mid-afternoon slump. What you can do is keep it light and engaging!

4. Sunset Scrolling (6 PM – 8 PM)

Most of the people scroll the internet after a hectic day to keep their mind relaxed and to entertain. So, share your post as they settle in for some quality screen time.

 5. Night Owl Engagement (9 PM – 11 PM)

There are night owls who stay awake on their bed only to scroll Instagram stories, reels, and posts late-night. Don’t miss out on this engaged audience by posting something captivating before they hit their bed.  Which is the Best Time to Post on Instagram in India?

There isn’t a one-size-fits-all answer to the best time to post on Instagram for likes in India.  However, according to Statusbrew, it gives a general window that the best time to post is between 9 AM and 4 PM.

Well, this coincides with when many users in India as most people are active on the app, during their commute, lunch break, or afternoon slump.  

So, posting during these hours increases the chances of your content being seen by your followers and getting likes. Moreover, it’s important to note that this is a general recommendation, and the best time for you may vary depending on your specific audience and their habits.

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In conclusion, understanding the dynamics of the Instagram algorithm and the behaviour of your audience is crucial for maximising engagement and reach. 

So, by strategically scheduling posts and creating compelling content, you can effectively connect with your followers and enhance your presence on the platform, ultimately driving better results.

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