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Top Digital Marketing Strategies Every Student Should Know

Top digital marketing strategies every student should know

The growth of digital marketing in India can be witnessed in its rapid digitalisation, thanks to social media. Today, India has about 467 million active social media users, 658 million Internet users, and nearly 239.65 million Facebook users. 

Since the outbreak of the COVID-19 pandemic, universities and colleges have been realising the impact that online advertisement can have on reaching their target audience. 

A report mentions that educational campuses slowly focus on online advertisements and will likely return to print media a little. 

So, with rapid digitalisation, it is crucial to learn how digital marketing works, what strategies to implement, and what digital marketing course is best for you. 

Today’s blog will discuss digital marketing strategies for freshers, business owners, and professionals looking to secure their future.

4 Best Digital Marketing Strategies Everyone Should Know in 2024

Whether you are just starting a career in digital marketing, managing a small business, or looking to enhance your marketing skills, it is essential that you know and master these top strategies to succeed in the competitive digital landscape. 

Here are the top five marketing strategies you should know if you aim to thrive in 2024.

1. Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is still the cornerstone of an effective digital marketing strategy. SEO is about optimising your website to rank higher in search engine results pages (SERPs), making it easier for potential customers to find your content, website, or business.

Why SEO Matters

According to Google Search Statistics, Google processes over 40,000 search queries every second on average, up to over 3.5 billion searches a day and 1.2 trillion searches every year globally. 

So, it is crucial to learn SEO if you want your website, content, or business to rank or attract traffic on the first page of SERPs. Proper SEO strategies will help your potential customers find the products or services they seek. 

A well-optimized website can drive organic traffic, increase visibility, and build credibility. This March 2024, the new SEO update, Google Core Update, focuses on reducing low-quality, unoriginal content, aiming to show more relevant and informative content on search engines. 

Key SEO Tactics to Follow


The key tactics to follow in your digital marketing strategies when it comes to SEO are: 

1. Keyword Research

Identify the relevant keywords your target audience is searching for and use those keywords in your website or content. Remember that the more appropriate your keywords are, the better the traffic will be. 

You can use or get help using tools like Google Keyword Planner, Google Search Console, Yoast, Google Analytics, Moz, Google Trend, SEMrush, etc, which can help.

2. On-Page Optimisation

You can ensure your website’s content, meta tags, headings, and images are optimised for your chosen keywords. According to Andrey Lipattsev, the Search Quality Senior Strategist at Google Ireland, the critical factor in getting your content rank on the first page of search engines is “It’s content and links pointing to your site.”

3. Technical SEO

  • Technical SEO is about improving your site speed, making it mobile-friendly, and securing it with HTTPS.
  • It is about focusing on the quality of your content to create valuable, informative, and engaging content that answers your audience’s questions and needs.
  • Using high-quality backlinks from reputable websites to boost your site’s authority.

Implementing these SEO tactics can significantly improve your website’s ranking and attract more organic traffic, which is crucial for any digital marketing strategy.

2. Content Marketing

Content marketing is another vital component of effective digital marketing strategies. According to the Content Marketing Institute (CMI),73% of B2B and 70% of B2C marketers use content marketing as part of their overall marketing strategy.  So, content advertising is about creating and sharing valuable content to attract, engage, and convert your target audience.

Why Content Marketing is Essential

As a new business owner or professional looking to enhance your skills, learning content marketing will help you establish your brand as an authority in your industry. Providing helpful information can build trust with your audience, improve SEO, and drive traffic to your website.

Best Content Marketing Practices to Master

Top digital marketing strategies

Here are the tips to master:

1. Content Planning

Make a content calendar to plan and organise your content creation efforts and accordingly to help you keep track of your work.

2. Audience Understanding

Understand and clearly understand your target audience’s preferences, pain points, and interests so you can tailor your content accordingly.

3. Diverse Formats

Another digital marketing strategy is to use a mix of content formats such as blog posts, videos, infographics, podcasts, and eBooks to reach a broader audience.

4. Quality Over Quantity

Are you focusing on quantity over quality?

You should avoid that. So, focus on creating high-quality content that offers real value to your audience.

4. Promotion

Once you have completed the content, share it across various channels, including social media, email newsletters, and industry forums. Effective content marketing can drive engagement, generate leads, and ultimately increase sales, making it a critical part of any digital marketing strategy.

3. Social Media Marketing

As per the Statista reports, ad spending in the social media advertising market is projected to reach US$1.3 billion in 2024. When it comes to digital marketing strategies, social media marketing is indispensable. It involves using social media platforms to promote your brand, engage with your audience, and drive traffic to your website.

The Power of Social Media

In 2024, social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok will continue to dominate the digital landscape. These platforms offer powerful tools for targeting specific demographics, tracking performance, and engaging with your audience in real time.

Social Media Marketing Tips to Master 

1. Platform Selection

First, choose the right platforms based on where your target audience spends their time.

2. Consistent Branding

Another tip is to maintain consistent branding across all social media profiles.

3. Engaging Content

With short attention, it is time to engage your audience with visually attractive content to encourage engagement.

4. Paid Advertising

Utilise social media ads to reach a broader audience to drive conversions.

5. Analytics and Adjustments

Monitor your daily social media performance and adjust your strategies based on the data.

So, a well-executed social media strategy can enhance brand awareness, foster community engagement, and drive significant traffic to your website, making it an essential part of digital marketing work.

4. Mastering AI Tools 

AI is a hot topic and is continuing to see a significant impact on the digital marketing world. 

Moreover, the question is, what digital marketing strategies can one master as a fresher or entrepreneur? 

AI Tools like Siri, Google Maps, and intelligent Netflix algorithms have transformed how we see and interact with technology. Now, with the introduction of AI tools like Sora, GPT 4o, Character AI, Mid Journey, Google Bard or Gemini, Cap Cut, etc 

So, one crucial digital marketing strategy to follow up is to master AI tools to help enhance personalisation, automate tasks, and provide data-driven insights. These tools enable you to create targeted campaigns, optimise performance, and improve customer engagement efficiently. 


In 2024, mastering these 4 digital marketing strategies—SEO, content marketing, social media marketing, and AI Tools—is essential for freshers, business owners, and professionals. However, you enroll in a digital marketing course to help develop an effective marketing strategy to enhance your digital marketing service, achieve your business goals, and stay competitive in the ever-evolving digital landscape. 

These strategies provide a comprehensive approach to digital marketing work, ensuring you can effectively attract, engage, and convert your target audience. So, whether you are just starting your digital marketing journey or looking to refine your skills, these strategies will help you succeed in the dynamic world of digital marketing.

H1 Tags, one of the leading digital marketing institutes in Delhi, provides digital marketing courses to students to help them advance in their careers in 2024. Enroll and gain all the industrial insights and experience from professional trainers. You will also gain hands-on experience, a paid internship, knowledge on using AI Tools to your advantage, and placement assistance. 

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1. What is the best strategy for digital marketing?

The best digital marketing strategy combines SEO, content marketing, social media engagement, email marketing, and PPC advertising. This integrated approach ensures broad reach, effective targeting, and sustained audience engagement, maximizing your overall marketing impact.

2. What are the 5 marketing strategies?

The five key marketing strategies are SEO, content, social media, email, and PPC advertising. These strategies enhance online visibility, engage audiences, and drive conversions effectively.

3. Why are digital marketing strategies essential?

Digital marketing strategies are crucial for building brand awareness, reaching targeted audiences, driving traffic, and generating leads. They provide a structured approach to achie ve marketing goals, optimize resource use, and measure performance accurately.

4. How should I structure my digital marketing strategies for 2024?

Structure your 2024 digital marketing strategies by focusing on data-driven decisions, leveraging AI tools, prioritizing mobile optimization, creating engaging content, and integrating multi-channel campaigns. Regularly review and adjust based on performance metrics and industry trends.

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